Thursday, October 11, 2012

Улучшайте взаимодействие со зрителями с помощью YouTube Analytics

Ключ к успеху канала YouTube – понимание предпочтений аудитории. Чтобы помочь вам оценивать эффективность своих видео, мы разработали новые инструменты. Ниже перечислены некоторые улучшения в YouTube Analytics за последнее время.

Привлечение аудитории
В этом году мы уделяем особое внимание времени, которое пользователи тратят на просмотр рекомендованных видео на YouTube. Чтобы сделать статистику взаимодействия с видео более полезной, мы добавили в отчет "Просмотры" дополнительные показатели времени.

Сведения о средней длительности воспроизведения видео можно найти в отчете о просмотрах. В раскрывающемся меню "Сравнение показателей" доступна и другая информация.

Аннотации – один из наиболее часто используемых способов взаимодействия с аудиторией на YouTube. В отчете Аннотации (бета) представлены данные об эффективности аннотаций, а также сведения о кликах и прекращении просмотра.

Работать с YouTube Analytics стало ещё удобнее
Ползунок времени усовершенствован. Теперь вам будет легче задавать нужные диапазоны дат и просматривать эффективность видео в разные периоды.

Кроме того, добавлена возможность просмотра суммарных данных за 7 и 30 дней. Обычно в выходные дни и другие циклические периоды количество посещений резко увеличивается. Благодаря нововведению график сглаживается, и это позволяет увидеть общую тенденцию без малозначимых пиков и спадов.

В разделе метаданных видео или канала представлена информация о продолжительности и общем количестве просмотров.

Визитка видео (отображается при наведении указателя мыши на ссылку) содержит значок видео и основную информацию о нем.

В меню Сравнение показателей можно выбрать способ сопоставления двух разных показателей в динамике.  

Мы понимаем, насколько важны статистические данные для вашего канала, и продолжаем совершенствовать YouTube Analytics, чтобы вы могли привлекать больше зрителей. Если вы хотите предложить новую и полезную функцию, сообщите об этом в комментарии ниже.

Тед Гамильтон, менеджер по продуктам YouTube, недавно посмотрел видео Kitty Corliss “Grinding the Crack”.


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