Если вы перешли на Единый дизайн канала YouTube, то наверняка знаете, что теперь на нем можно использовать трейлер. Это ролик, который по умолчанию предлагается всем зрителям, не подписавшимся на ваш канал. Чтобы включить эту функцию, добавьте вкладку "Все видео" на главную страницу.
Создав удачный трейлер, вы сможете с лучшей стороны представить свой канал пользователям YouTube и предлагать новым зрителям подписаться на него.
В сущности, трейлер – это рекламный ролик вашего канала. Вот что нужно учесть при работе над ним:
В самом видео и его описании активно предлагайте зрителям подписаться на канал.
Ролик должен быть интересным – показывайте, а не рассказывайте.
Сообщите зрителям, чему посвящены ваши видео и когда вы их публикуете.
Учитывайте контекст: трейлер увидят зрители, которые, возможно, уже посмотрели какое-нибудь из ваших видео.
Трейлер может быть любой продолжительности, но обычно чем короче, тем лучше.
В нашем Пособии для авторов вы найдете много других советов, которые помогут привлекать постоянных зрителей и подписчиков с помощью функций Единого канала. Пришло время творить!
Андрес Пальмитер (Andres Palmiter), специалист по расширению аудитории, недавно подписался на каналы AgentXPQ и xperpetualmotion
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